A Tribute To My Love...

When I woke up, I realized I was going to be late. The alarm clock has betrayed me since ages. I rushed to the bathroom, to find the last drops of water dripping. Getting two quick mugs of water with lifebouy, I was already fresh for the day.

I quickly rushed through the narrow corridors, to the main road and reached Ammu’s Maggi center. 

The place which was crowded like the metro station at Rajiv chawk had a deserted look. This was ominous. I rubbed my eyes in hallucination to make sure yesterday’s shot’s weren't taking hold of me.

Far from distant I saw a lanky fellow approaching.  There was a sense of joy. It was Ammu chacha, with Maggie packet’s I thought. My stomach echoing with hunger. As he came nearer I saw a deeply saddened face. He handed over the newspaper to me. There was something fishy. With heavy heart I read the headline (in bold letters) “Maggi is Banned!”

For a moment I stood there, speechless and stunned! This was the first time I felt a pang, my love was no more.

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Twenty years ago there was revolution in food eating habits among Indian. People now not only gave importance to lunch and dinner they also started giving importance to breakfast and snacks. A series of events gave rise to entry of western food habits into the society. While Corn flakes led the breakfast for the health conscious people, Maggie made a ‘dabang’ entry to the Indian market. The brand took over like a hurricane as the choicest snack in the country on the verge of being declared as “ National staple food ”.

Why Maggi will always be close to our heart?  

        

We called her Maggi. She was curly and smooth. From grandpa to Sabita aunty’s youngest son, she was a household name for everyone. Though she would produce some odourful gases out of our stomach (sometimes), yet it gave us lot of memories to cheer.

• Universal snack : Experiments always worked. Add anything with her  to come out with different recipe every time. From eggs to Haldiram’s mixtures, until one adds sambar & chutney , it tastes good. Thus is a universal acceptor of all food. 
• Never disappoints, while other snack have a probability of becoming salty, too spicy, Maggi never changes its mood. Always as ever green as Hema malini.
• Very handy for lazy housewife’s. If you don’t have any vegetable at home Maggi comes as a savior. Easy to make, less time. Feel bored, feed Maggi!!!
•   Cooking her was like an internship to many who were looking to come into the profession of cooking. 
•  A great companion of many students from years to keep them awake through the night before the exams.

Aftermaths of Maggi Menace :

The maggi ban has raised lots of eyebrows among the economist. This ban would lead ( Not referring to actual LEAD content ) to higher prices of  it’s competitors like Pasta and Ram dev’s noodles.

Pasta being a carb-dominated desi diet divided between wheat and rice it will ranks alongside noodles as the alternative to chapati and chawal. Italian might be the new Chinese. While Ram-dev’s noodles might just use this opportunity to imping itself into the market.

The Ban would also bring business innovations. Maggi is a key menu in lots of food stalls including college canteens. Non availability of a prime resource would decline the monthly inflow of cash which might result in innovative solutions. Most optimistically it would be a ‘Make in India’.

Tributes :

Thus, every time you feel hungry there will be desperation and frustration. The thought of Maggie not being a part of your day would hamper your work. The students would sleep early before the exams hence leading to lesser average cgpa per class. Cooking won’t be easy for the beginners. There would be lot of micro level changes, the world will see. Though brands like Yippe are still an alternative but we won’t forget her easily. It will be like the tragic breakup with your school girlfriend after staying in a long relationship. This day I urge everyone to give a small tribute to her. Let’s have a two minute silence for our beloved ‘MAGGI’. May her soul rest in peace!! (Till it reincarnates!)